What you Need
Getting Started with Direct Mail Fundraising
Getting started with direct mail fundraising is easy. At APG we are dedicated to helping you create a successful and stress-free direct mail campaign.
From beginning to end we will guide you through the process whether you are new to appeals or an experienced pro. Below is a list of essentials that all non-profit mailing projects will need.
What you Need
USPS Non Profit Authorization
Get the best postage rates available and increase your ROI
- Register your Non Profit wih the USPS - Form ps3624
- Fill out the mail auhorization form - Form ps3623
- Put this letter on you letterhead - Letter Sample
- Now you're ready to mail
Planning
Four Stages of an appeal
- Planning - have a plan in writing
- Design & Data - get the right message to the right people
- Execution - get it done
- Acknowledgement and Analysis - Send Thank you's and review your KPI's
Data
High quality data yields a better ROI
- Use a CRM
- Build your donor persona and know their history
- Allow for segmentation for personalized correspondence
- Gather and record data with every interaction
- Use your data to identify donor characteristics to improve your prospecting
Design
Design it yourself or have APG do it for you.
- Download PDF templates as guides
- Design online using premade templates
- Follow design best practices to increase open rates
- Use taglines and impactful images
Copy
Use your own words
- Follow best practices for your letter
- Craft a compelling message
- Tell a story
- Involve the reader
- Proofread
Ready to Start
Chat, schedule an appointment, or call us at (888) 414-1777 today!
Appeal Packages
Standard Envelope
Large Envelope
Small Card Envelope
