APG Data Best Practices
Create a Donor Management Guide
Create data entry standards to ensure all your formatting is consistent.
- Proper Case Structure - Title Case, Upper Case, Lower Case
- Formal Name (Addressee) and Informal Name (Salutation)
- Title/Prefix (Mr. Mrs. Ms.)
- Address Structure and Abbreviations
- Phone Numbers
Allow flexibility for the inevitable unique situation.
Examples of Name Variations
Create data fields that identify who your donors are.
- Marital Status
- Anything to help you
Use this information to create personalized campaigns and for improved acquisition efforts.
Custom Persona Fields
Don't waste marketing dollars, make sure to remove any duplicates.
Have a policy for handling combined households (Spouses/Partners). Utilize the NCOA move updated report you recieve each time you mail to update your records. APPEALPRINTING runs NCOA move updates and returns those results to you after every mailing.
Sample NCOA Report
Document Touch Points
Log as many interactions as you can with your donors and prospects.
- Donations Recieved
- Campaign Outreach
- Web Site Visits
- Social Media Engagement
Knowing how and when your donors and prospects engage with you provides valuable insight to create highly targeted campaigns.
Example of Donation History
APG List and Data Services
APG offers complete data and list service to handle all of your organizations needs.
APG can help with all your data needs.
- Data Cleansing
- Donor Profiles
- Data Mining & Migration
APG can help create donor personas and provide lists that are tailored to your needs.
- Targeted Acquisition Lists
- Mapping & Suppression
- Email Lists
Keep Your Valuable Data Clean
APPEALPRINTING offers complete data services to help you keep your donor information up to date. Quality Data Saves Time and Money. Quality Data Avoids Embarrassing Mistakes.