Yearly Direct Mail Strategy
A Yearly Direct Mail Strategy
Direct Mail works for Nonpofit Organizations. Get the most out of you direct mail fundraising by implementing a yearly plan.
Inboxes are crowded and overwhelming leaving most of your emails unread. Get your message into the hands of the people you know want to hear from you.
Why you should mail more often.
You and your organization work hard all year and your supporters should know that. If your current year end appeal generates money so will your quarterly o mid year appeal. Not all your mailings need to be in the form of an appeal. It can be your invitation or a save the date for an event or a newsletter. You can build more awareness and gain support by keeping your constituents up to date on you current projects and successes lets them know you are still around and doing good. Direct mail is no longer considered "junk mail", especially mail that informs. Junk mail is now the hundreds of emails that clutter your inbox and go unread.
The prevailing though on frequency is at least four times a year. We know that can be had for some organizations accomplish, so APG is here to help. APG can produce whatever you dream up and if you need a litle inspiration here are some example stategies.
Example Yearly Mail Strategies and Products
4 Touches a Year
Quarterly Appeal Program
- 1st Quarter Appeal
- 2nd Quarter Appeal
- 3rd Quarter Appeal
- 4th Quarter Year End Appeal
4 Touches a Year
Appeals, Events, and Newsletter
- Newsletter
- 2nd Quarter Appeal
- Event Invitation or postcard
- 4th Quarter Appeal Year End Appeal
4 Touches a Year
Appeals, Events, and Newsletter
- Newsletter
- 2nd Quarter Appeal
- Event Invitation or postcard
- 4th Quarter Appeal Year End Appeal
4 Touches a Year
Quarterly Appeal Program
- 1st Quarter Appeal
- 2nd Quarter Appeal
- 3rd Quarter Appeal
- 4th Quarter Year End Appeal
4 Touches a Year
Appeals, Events, and Newsletter
- Newsletter
- 2nd Quarter Appeal
- Event Invitation or postcard
- 4th Quarter Appeal Year End Appeal
4 Touches a Year
Appeals, Events, and Newsletter
- Newsletter
- 2nd Quarter Appeal
- Event Invitation or postcard
- 4th Quarter Appeal Year End Appeal
What do you need to do?
List Preparation
Segmentation lists can be provided to APG in two different ways:
Three lists, one for each segment. Each needs to be named appropriately, and all field titles must match.
A single list. It must include a segmentation field with an easy-to-understand designation for each segment. Example values include CD (Current Donor), LD (Lapsed Donor, and ND (Non Donor).
Copy Preparation
Tailor your message to your donors.
Remember: the entire appeal does not need to be rewritten. Changing one or more key sentence(s) or paragraphs is often all it takes to adapt your message.
A unique letter may be written for each segment for further customization. It is up to your organization to determine the best way to communicate your message.
Artwork Preparation
Word Documents - APG can create your layout if supplied Word documents with a separate letter for each segment.
Adobe InDesign files - Supply either three separate files or, preferably, a single file containing all letter segments. If, for example, you are using 3 segments, a one-sided appeal needs 3 total pages; a two-sided appeal would need 6 pages.
Ready to Start
Chat, schedule an appointment, or call us at (888) 414-1777 today!
Appeal Packages
Standard Envelope
Large Envelope
Small Card Envelope
